Market Research and Small Business Outreach

Market research is the process of collecting, organizing, maintaining, analyzing, and presenting data to enable businesses to achieve the best level of competition. It is conducted on an ongoing basis to identify effectively the capabilities of small businesses in the marketplace to meet the agency’s requirements. This process utilizes various forms of small business outreach which include, but are not limited to, sources sought announcements, request for information, capability briefings, matchmaking and database searches.

Market research is an essential component of maximizing small business participation for acquisitions at the prime contract and subcontracting levels. It is advisable to respond to the Agency’s sources sought announcements on the Federal Business Opportunity website. Identifying small business participation will increase the opportunity to set aside the acquisition.